Country: Africa

Sector: TMT

Investment Type: Minority

Investment Date: 2009

Status: Realized

Exit Date: 2015

Fund: TRG Africa Fund

Continental is the leading South African provider of outdoor advertising and also holds top positions in the 13 other Africa countries in which it operates. The company’s outdoor advertising products can be grouped into three principal categories: billboards, street furniture, and transport-based advertising. The company has strong established relationships with large media buyers and advertisers in South Africa as well as leading blue-chip companies in its other markets.